• Developing strategies and tactics to boost the company’s reputation and drive qualified traffic.
• Deploying successful marketing campaigns from ideation to execution.
• Experimenting with various organic and paid acquisition channels.

Job brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Marketing head responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.

Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.

Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Interviews, hires, and trains marketing staff members.
• Establishes marketing goals based on past performance and market forecasts.
• Oversees current offerings and comes up with initiatives for new products or services.
• Researches and analyses market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Works with marketing staff to develop detailed marketing plans for all media channels and sales teams.
• Approves and oversees the creative development of promotional materials, website content, advertisements, and other marketing-related projects.
• Communicates with various media buyers, advertising agencies, printers, and other services to help marketing projects come to fruition.
• Provides in-depth information to interested clients, and acts as a representative for the marketing department in important buyer meetings.
• Works within the department budget to develop cost-effective marketing plans for each product or service.
• Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives.
• Adjusts marketing campaigns and strategies as needed in response to collected data and other feedback.
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.
• Analyze consumer behavior and adjust email and advertising campaigns accordingly.

Requirements

• Demonstrable experience in marketing together with the potential and attitude required to learn.
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• A sense of aesthetics and a love for great copy and witty communication.
• Up-to-date with the latest trends and best practices in marketing and measurement.