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Planning and delivering CRM strategies across the company encouraging customer retention and customer loyalty.
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Deciding on the CRM platform structure and architecture ensuring it works seamlessly across the organisation and captures all required information at key points in the customer life cycle.
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Customer Journey Mapping analysing touch points with the organisation and maximising commercial opportunities.
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Working closely with all departments to ensure the CRM works effectively for all aspects of the company.
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Overseeing direct communications with customers through the CRM.
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Monitor and maximise customer lifetime value strategies ensuring maximum profitability.
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Ensuring the database is segmented effectively for targeted marketing activities.
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Overseeing the migration of all direct communications to lower cost mediums such as SMS and email.
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Developing testing strategies for all aspects of the CRM to ensure the most effective approach for the company and its products.
KeySkills : Having a strong communication with fluent English speaking
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Desired Candidate Profile |
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Weekly Jobs |
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